What to put on a work van
Put four things on a work van: your logo, what you do in a few words, one phone number, and your website or a QR code. Make the phone number large and high-contrast, and put the full service list on your website instead of the van. A clean van gets read in the two or three seconds people actually look at it.
The four essentials
- Logo or company name, large on both sides.
- What you do, in three to five words: "Heating & Cooling", "Waterproofing & Foundations".
- One phone number, big enough to read from the next lane.
- Website or QR code, especially on the rear doors where people sit behind you at lights.
Contrast beats color
Dark text on a light background, or light text on dark, reads fastest. Thin fonts, gradients behind text, and busy photos behind a phone number all slow people down.
Use trust signals
A license number, "Family Owned", a review rating, or a BBB badge helps a homeowner feel safe calling. Mr. D's Waterproofing puts their BBB badge and a five-star rating on every vehicle.
Keep the service list short
If you list services, keep it to four or five, on the side people see from the curb. Everything else belongs on your website.
Design for the whole fleet
Even with one van today, design a layout that will work on the next vehicle you buy. That is how a small company starts to look like a large one. Read our fleet branding checklist.
See it before it prints
We mock up every van on photos of your actual vehicle, so you can judge readability before anything is printed.